Butterball

The Yellow Telephone

Thanksgiving is one of the few times of year when folks are confronted with other folks who they might not agree with. Historically this particular holiday can highlight the division in families or friends . Butterball, the most iconic Thanksgiving brand, encouraged people to “talk like they used to,” for this series of videos.

The Yellow Telphone was filmed exclusively for social content in a vertical format. Above is the long form video that showcases the variety of aspect ratios that work for this project.